
The display composition in the shadow box

Sketch of the display composition

The customer profile and lifestyle captured in a polaroid collage
Props and products supplied by TAFE NSW, Ultimo
I was tasked to curate a display of boxed groupings targeting a specific customer and their lifestyle. Inspired by a modern rustic style, The Farmhouse - Lifestyle Display is for those that dream of a simple life, that live for a hot morning coffee in bed and the getaway from the bustling city. The display incorporates an array of dry and wooden textures and a gentle neutral beige palette. A trail of white ceramics and black homewares are grounded by the circular base and the freshness of nature is invited in with vibrant green pot plants. It is a take on simplicity with a less is more approach.
The display composition in the shadow box
The customer profile and lifestyle captured in a polaroid collage